Eyjólfur Pálsson húsgagnahönnuður og kaupmaður í Epal:

Hlúum að íslenskri hönnun

Íslensk hönnun, gæði hennar og velgengi, hefur verið mér hugleikin um langt árabil. Íslenskum hönnuðum fjölgar jafnt og þétt. Tilkoma Listaháskóla Íslands, sem og starf undirbúningsdeilda í hönnun við Iðnskólann í Reykjavík og Hafnarfirði, hefur orðið til þess að áhugi á hönnun hefur vaxið ört. Ef til vill mætti þó áhugi hins opinbera á íslenskri hönnun vera enn meiri og koma betur fram í verki, til dæmis þegar val stendur á milli íslenskrar og erlendrar hönnunar.

Varla líður sá dagur að ekki þurfi að velja búnað í opinberar byggingar, fyrirtæki, samkomuhús eða á heimili landsmanna. Ég vil því hvetja þá sem að málum koma að hugleiða fyrst af öllu hvort ekki megi finna það sem leitað er að meðal verka okkar ágætu íslensku hönnuða. Ég veit vel að ekki er alltaf hægt að velja það sem íslenskt er, en í guðanna bænum, gefið íslenskri hönnun tækifæri. Kannið hvað íslenskir hönnuðir hafa fram að færa og hver veit nema þar finnist einmitt það sem hentar hverju sinni. Ef ekki þá verður að sjálfsögðu að leita annað og mætti jafnvel flétta saman íslenska og erlenda hönnun

Þess eru dæmi að efnt hafi verið til samkeppni um hönnun húsgagna fyrir ákveðin verkefni, eins og t.d. í Höfða. Þrír íslenskir aðilar komu með hugmyndir og í lokin var ein tillagan valin og húsgögn smíðuð eftir henni. Mjög vel tókst til og sama má segja um búnaðinn í Hátíðasal Háskóla Íslands sem og bekki og stóla sem hannaðir voru sérstaklega fyrir Hæstarétt. Gott dæmi um val á íslenskri hönnun er búnaður í húsnæði Sambands íslenskra sveitarfélaga í Borgartúni. Þar reyndu menn af fremsta megni að velja íslenska hönnun og í lokinn var útbúinn lítill upplýsingabæklingur um húsgögnin og listaverkin og höfunda þeirra. Utanríkisþjónustan hefur einnig lagt sitt af mörkum til stuðnings íslenskri hönnun með því að prýða sendiráð og sendiráðsbústaði víða um heim með íslenskum húsgögnum og öðrum búnaði og er það vel.

Ekki þarf endilega að hengja sig bara í húsgögn þegar hugsað er til íslenskrar hönnuðar. Það sést best á því að íslensk fatahönnun verður æ meira áberandi og konur, sérstaklega í opinbera geiranum, klæðast nú gjarnan fötum sem þekktir íslenskir fatahönnuðir hafa hannað. Fleiri mættu nýta sér þennan möguleika og gott dæmi þar um er að Steinunn Sigurðardóttir hefur hannað nýja flugfreyjubúninga fyrir Icelandair og sækir innblástur í íslenska náttúru og sögu félagsins.

Þegar fyrirtæki og stofnanir, og auðvitað almenningur líka, kaupa gjafir ætti skilyrðislaust að skoða íslenska hönnun fyrst. Mikið er til af íslenskhannaðri gjafavöru; hnífapör, bollar, fatahengi, karöflur, hillur, kollar, mottur, vasar og glös, allt íslenskt. Ég er ekki að segja að eingöngu skuli kaupa íslenskt en falli það að smekk og aðstæðum er rétt að skoða fyrst það sem íslenskt er.

Þegar rætt er um nýsköpun finnst mér grundvallaratriði að menn hugsi út í að hlutir séu söluvænlegir. Ef hönnun er aðeins skúlptúr, minnismerki hönnuðar, verða ekki framleidd nema örfá eintök hluturinn verður ekki settur í framleiðslu né fjöldasölu. Afraksturinn verður lítill sem enginn og hönnuðurinn fær ekki einu sinni sín höfundarlaun. Verk hans vekur athygli í smátíma en selst ekki og býr ekki til neina peninga! Allt snýst þetta í raun um að skapa atvinnu.

Skoðun mín er sú að opinberir aðilar þurfi að ganga á undan með góðu fordæmi, velja íslenskt og hvetja þar með hæfileikaríka íslenska hönnuði til dáða. Oft var þörf en nú er nauðsyn.

VISUAL ARTS

Epal, Hverfisgata 20  mixed technique

Daníel Magnússon, Gabríela Friðriksdóttir, The Happening Club, Hallgrímur Helgason, Haraldur Jónsson, Hrafnkell Sigurðsson, Hulda Hákon and Húbert Nói. Until 24 September. Open during business hours

Twenty five years ago Eyjólfur Pálsson founded the company Epal, called it after himself and started a fight to make Icelanders pull themselves together and start to think seriously about design. Although this fight might just have started and many victories are still to be won concerning tastefulness and embellishment, Eyjólfiur managed to prove to Icelanders the importance of fine and original design. He even got them to buy fine design, furniture together with furnishings.

Certainly, what became an obstacle to sophisticated design during the first decades of the century, was that the manufacture was far from being competitive. What the designer of the Bauhaus school thought of as potential public domain was far too expensive to produce.

During the passed decades these obstacles have been eliminated, or at least, the productions costs of artistic design have been reduced so that it is now affordable to a much larger group than in the first part of the century. And design is the type of art that touches the heart of most Icelanders. A nation, which is, as seriously as the Icelanders, searching for its identity, must easily fall for art which is as descriptive for the owner. So long as people allow themselves to look around everybody understands design.

In design there are always certain expectations on mass production if the prototype is a success. Thus, there is much more money in all kinds of design than i socalled free – or more correctly unapplied – art. It may be presumed that Eyjólfurs success is, apart from his daring and  energy, due to a boom in all kinds of design in the West during the past two to three decades.

For the celebration of the anniversary Eyjólfur established a co-operation between Epal and a couple of artists in order to illuminate the connection between design and visual arts. This is of course not a innovation in itself as artists have for a long time practised impregnation between visual arts and design.Among some of the most famous visual artists in Europa are some fine candidates for furniture designers. One might mention the Austrian Franz West, the Swiss John Armleder and the German Tobias Rehberger of whom the last one expresses himself almost entirely as a designer.

It is not possible to say about the artists contributing to Epal’s anniversary exhibition that they work like designers, they rather take aim at design. Although one of them, Daníel Magnússon, works as a  cabinetmaker, he makes a clear distinction between that part of his work and the art. By the way, he made use of his wood work skills in his former works, but since he took the photograph into his service, he has been distinguishing very clearly between his design and his art. His photographs of traditional furniture are not least strikingly beautiful and capable of sharpening the debate on furniture making, in connection with objects and means.

Gabríela Friðriksdóttir displays a painting of a black eyas which seems to be tearing apart a worm.. The bonds between the painting and the armchair in front of it are obvious, although each piece might easily be presented together with something else. In the vicinity can be seen Haraldur Jónsson’s double-bed with a forest of lamps around it. On the blankets he has marked the contours of a couple in the same way as the police marks up the body contours after an accident or a murder. Thus Haraldur presents this empty doble-bed as a forum where both the beginning and the end of life can be found.

In the corner hangs Hallgrímur Helgason’s cartoonlike picutre of a dining table with a multicopied Grim, his self-portrait known by most people due to the whalrusrteethes and the Pinoccio-nose. In front of the work is of course the fine dining table, certainly empty, but indeniably loaded with the spirit of Hallgrímur’s word. Slantwise against it is Húbert Nói’s painting, a hyper-realistic picture of Fritz Hansen’s Viper-partition, but because the motive is regular, the realistic painting of it becomes abstract.

Slantwise from there The Happening Club has placed a nicely designed teddy bear similar to a simple logo in the roof of the room. Around it are the light bags of the store and they form a protecting frame around the rag animal. Near to it Hulda Hákon has chosen to put together a sofa of three units and a triple relief of fire tounges and text. The harmony is perfect and the colours fit well together. Hulda’s work thus becomes true room art, visual art aligned with the furniture. By the side of it is Hrafnkell Sigurðsson’s photo of two combined footboards with af real footboard in front of it. The object and the photo tussles to get the attention.

Slantwise against Hrafnkell is an egg-shaped chair hanging besides a large photo of the two companions Einar Örni Benediktsson and Stephan Stephensen – Steph – and they smile completely nude like overgrown putti from an Italian renaissance work. It looks as if the nudity is supposed to refer to the softness of the hanging egg-chair and to the fact that human youngs are born naked.

Although the exhibition is possibly rather short, it is a notable attempt to reconcile the dogs and the cats that designers and inapplied artists have been in this country. The room is fantastic just like the exhibitors’ art and the furnitur of the 25 years old store.

Halldór Björn Runólfsson

CIVILIZING DESIGN:

EPAL DURING A QUARTER OF A CENTURY

I would like to start by confessing that twenty five years ago I didn’t consider Eyjólfur Pálsson capable of great ventures, not as a design pioneer nor as a businessman. His appearance, chin-tufted as he was, and speaking so silently that one would say “Pardon me” every time he said something, looking somewhat dreamingly over his sisal-mats, the PH-lamps and the Børge Mogensen furniture in the store in Síðumúli, he reminded you of a flower child of Danish family who had wandered into business.

It wasn’t until I tried to negotiate with Eyjólfur on favourable instalments on furniture  I was buying from him that I realized that in this peaceable gentleman rested a hard-nosed businessman. Moreover, I could have told yourself, that whoever called his company so directly after himself, must be very  self-confident.

Eventually, people realized that Eyjólfur’s “dreams”  were feasible. It was possible to sell fine design to Icelanders, furniture and other equipment, although these things were more expensive than simple mass production. This salesmanship has, however, probably demanded enormous work and farsightedness. Nevertheless, the manager remained calm.

On second thought, apparently, the founding of EPAL was part of a bigger design wave abroad. The late seventies and the first part of the eighties were  times of extreme prosperity, people had enormous amounts of money and were very eager to buy specially- designed things, new and old. Designers, design companies and stores blossomed as never before. Also during this period, special design museums came into being, the Design Museum of London, the Wolfsonian Foundation of Florida an the Frank Lloyd Wright Museum in Michigan.

When the last economic crisis occurred less than a decade ago, it of course affected badly these very design companies, designers and museums. I am not very familiar with the internal affairs of Eyjólfur’s company, so I am not well aware of how he managed to keep the company afloat through those difficulties and make it the super power in design development it is today. I think that this success is not least due to a sensible purchase policy. Instead of sticking tightly to international luxury design, especially various very expensive eyecatchers from Italy, Eyjólfur chose to cultivate contacts with the Nordic countries above all.

There the roots of modern Icelandic design are to be found, and also the roots of numerous educated Icelanders; moreover, different aspects in the way of thinking among Nordic designers affects us directly in Iceland. All of this should have made it easier for Eyjólfur to sell remarkable quantities of Nordic furnishings to companies and schools and thus strengthen EPAL’s economic base.

Eyjólfur was doing business, no doubt about that. But none of his customers could fail to notice that good design was his passion. In the name of this passion he was prepared to take various risks:  to establish co-operation with designers like Ole Kortzau, to cost the design of prototypes, to support young Icelandic designers in producing and marketing their products, and even to start the production of specially- designed products under EPAL’s. Some of these risky projects worked out, others didn’t. The point was that no one else, not even the State itself, with its numerous development funds, seemed to be interested in costing such development work. For Eyjólfurs great courage, the Danish export industry presented him with a fine bicycle; more over his majesty the Danish Prince Henrik awarded him a medal and a diploma. Up to now, the Icelandic authorities have not offered him any such loyalty.

In order to keep up with various innovations in Nordic furniture design, interested people only needed to drop by EPAL regularly, at first in Síðumúli and later on in the graceful building designed for the company by Manfreð Vilhjálmsson in Skeifan. There the director wasseen walking about, somewhat absent-mindedly, maybe pointing out a new sofa, upholstery or lamp equipment, mentioning the advantages and the disadvantages of the article in question in very few words. I think that the term “nice” might have been the strongest praise about design he would express. But then again the thing would be really excellent. And I suspect, that these brusque comments by Eyjólfur made some people scrutinize design in a new way; wonder what makes a well-designed utility desirable.

It wasn’t until one participated in meetings with Eyjólfur that one would understand why he was always so absent-minded. This man is located totally in the future, ceaselessly deliberating something, not only for his own company, but also for design in Iceland. exhibitions, conferences, presentations, marketing campaigns, construction projects and various co-operative projects with designers. Each meeting with him turns into brainstorming – however softly, which benefitted the undersigned when he launched the design prize hosted by the newspaper DV. Usually the most useful comments and the best ideas came from Eyjólfur.

At the begining of a new century there has been some turbulence within the area of design, as well as within other areas of the visual arts. Exhibitions of young designers’ work carry with them that the tasteful modernistic design that Icelanders have inherited from the Nordic pioneers is now in trouble. The younger generation seems to prefer systematic chaos instead of systematic tastefulness. What will then become of a company like EPAL? I am really hoping that the mission of civilizing design will be carried on, design that makes it easier for us to enjoy our lifes to the fullest, in agreement with the environment in which we live. And the one who can really spread that gospel in this country is Eyjólfur of EPAL.

The Icelandic culture has spread widely and now most recently in the store Epal

Við drógum línur í jörðina
drógum línur í eldinn
línur í loftið
og vatnið
við tyllum á þær ýmsu eldfimu
ýmsu laufléttu
vatnsheldu
eða var það sandfimu og eldlétta?
var það laufheldu og vatnsblásnu?

                                   SJÓN 

The furniture store Epal, situated in Skeifan 6, arranged an interesting exhibition on Thursday 22 March. The store seeks different paths compared to other furniture stores, according to Fridrik Weisshampel, who is presentation and marketing manager at Epal. There you can find furniture which you will not see in any other furniture store. You will find a lamp which blows itself up when you light it, furniture on the move og other similar fantastic things. Eyjólfur Pálsson, owner of Epal, was in charge of the arrangement, and he was also in charge of the exhibition “Tilfelli” (Incidents) in the old Sputnik house at Hverfisgata last October, which was arranged by the sisters Bára Hólmgeirsdóttir and Hrafnhildur Hólmgeirsdóttir.

The arrangement on 22. March was entitled “Fjörfiskur”and it is an installation or a happening. It was produced by many professionals, the artistic director was Finnur Arnar, music by Jóhann Johannsson and light design by Kjartan Thorisson. Professional consultance provided by Ágústa Gudmarsdóttir and Valgerdur Melsted designed the costumes. Ólöf Jakobína Ernudóttir was stylist and last but not least, the poet Sjón gave the happening a poem. The performance started when the happening group took down cards from a wall, one by one, each with a letter and arranged into the ceiling so you could finally read the nice poem. Meanwhile the music of Jóhann Jóhannsson, a member of the organquartet Apparat sounded, which was one of the nicest things of the evening, surrealistic pop music.

This evening was very succesful and hopefully other furniture stores will copy this excellent idea.

From Undirtónar.