CRAZY ART – FROM UNDIRTÓNAR

The Icelandic culture has spread widely and now most recently in the store Epal

Við drógum línur í jörðina
drógum línur í eldinn
línur í loftið
og vatnið
við tyllum á þær ýmsu eldfimu
ýmsu laufléttu
vatnsheldu
eða var það sandfimu og eldlétta?
var það laufheldu og vatnsblásnu?

                                   SJÓN 

The furniture store Epal, situated in Skeifan 6, arranged an interesting exhibition on Thursday 22 March. The store seeks different paths compared to other furniture stores, according to Fridrik Weisshampel, who is presentation and marketing manager at Epal. There you can find furniture which you will not see in any other furniture store. You will find a lamp which blows itself up when you light it, furniture on the move og other similar fantastic things. Eyjólfur Pálsson, owner of Epal, was in charge of the arrangement, and he was also in charge of the exhibition “Tilfelli” (Incidents) in the old Sputnik house at Hverfisgata last October, which was arranged by the sisters Bára Hólmgeirsdóttir and Hrafnhildur Hólmgeirsdóttir.

The arrangement on 22. March was entitled “Fjörfiskur”and it is an installation or a happening. It was produced by many professionals, the artistic director was Finnur Arnar, music by Jóhann Johannsson and light design by Kjartan Thorisson. Professional consultance provided by Ágústa Gudmarsdóttir and Valgerdur Melsted designed the costumes. Ólöf Jakobína Ernudóttir was stylist and last but not least, the poet Sjón gave the happening a poem. The performance started when the happening group took down cards from a wall, one by one, each with a letter and arranged into the ceiling so you could finally read the nice poem. Meanwhile the music of Jóhann Jóhannsson, a member of the organquartet Apparat sounded, which was one of the nicest things of the evening, surrealistic pop music.

This evening was very succesful and hopefully other furniture stores will copy this excellent idea.

From Undirtónar.